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SHLOTS
The brand positions itself as a modern, bold, and eco-conscious disruptor in the men’s innerwear market. By addressing comfort, style, sustainability, and affordability, SHLOTS aims to transform the way men perceive and prioritize their underwear. Its playful yet sophisticated voice and personality ensure the brand resonates with its audience while standing out in a crowded market.
CHALLENGE
How to stand out in a crowded market amidst established brands like Jockey, Van Heusen etc?
SOLUTION
By having a more playful approach in terms of overall visual identity and communication that directly connects with the target audience - those who prefer affordable luxury and products with personality. And to go against the usual serious & formal appeal men’s brands tend to have.
SECTOR
SERVICES
Lifestyle
Branding & Packaging
An exaggerated S to highlight the fact that the brand is modern and bold while being playful. Rounded typography has been selected to emphasise on the fact that the brand believes in comfort first.
Refreshing colours have been selected to show fun side of the brand yet keeping it neutral and not specific to any gender.
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"Working with Vedika on our branding & packaging was an absolute game-changer! She understood the brand and brought it to life just the way we wanted. Her attention to detail, creativity, and swift execution made the entire process effortless. Huge thanks to her for making our entire brand stand out!
- Aniket Rungta | SHLOTS
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